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Yofleet & the Custom Show Emirates: Demonstrating Unrivalled Car


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On the way to becoming the most renowned luxury car rental company in Dubai and other cities around the world, Yofleet strives to establish credibility and build a strong brand image that our customers would love and trust. With that in mind, we’ve recently taken part in the Custom Show Emirates, the biggest custom cars and bikes exhibition in the Middle East. Read on to see how it went!

What is Yofleet?

Yofleet is a luxury car rental company based in Dubai with the ambition to turn the world of car rentals upside down. We specialize in providing luxury, business, cabrio, sport, SUV, and limited-edition cars for rent while also offering first-class service. Founded by Artyom Novikov, a savvy car lover who’s also running @themanwithcarss on Instagram, Yofleet has always been about encouraging a once-in-a-lifetime experience rather than just renting out means of transport. Our customer-centric approach attracts worldwide celebrities, influencers, and everyone who values comfort combined with luxury, speed, and exceptional service along the entire rental journey.

What is the Custom Show?

The Custom Show Emirates is the leading annual exhibition of customized vehicles in the Middle East. The beginning of the show dates back to 2015 when local car & bike enthusiasts decided to start a hub where they could share their love and passion for automotive and demonstrate their customizing talent to the public. In 2022, the exhibition celebrated its 7th year of unprecedented success in showcasing the latest trends in car design & customization. The Custom Show Emirates connects B2B and B2C participants, allowing car owners, suppliers, manufacturers, and retailers to exchange their knowledge, reach a wide audience of up to 20,000 visitors, and build trust with potential customers.

Yofleet Exclusive Car Stand at the Custom Show

The Yofleet stand at the Custom Show held in Dubai World Trade Centre was unique and outstanding in many different aspects.

  • We were the first car rental company to ever participate in the exhibition.
  • Thanks to our backers, we took the opportunity to sponsor the event and receive VIP partner status. This allowed us to place the Yofleet stand alongside such credible organizations as Dubai Police and Fire Defence. Moreover, four of our cars became the highlight of the show, having been allocated near the red carpet of the main entrance. The following models were demonstrated: McLaren 650S, Lamborghini Huracán Performante, Ferrari 458 Italia, and Lamborghini Urus.
  • Our stand featured the crème de la crème of our fleet. We boasted a thorough selection of impressive car exemplars like Ferrari 812 Superfast, Mercedes-Benz G 500 Geländewagen officially refined by Mansory, an elite high-end tuning & modification company, limited-edition Lamborghini Aventador SVJ (one of 63 cars in the entire world), and limited-edition Bugatti Chiron (one of 110 cars in the entire world).

Before presenting our company at the show, we’d put tremendous effort into preparation. Needless to say that these efforts paid off right off the bat.

Nahyan Family Greets Yofleet

On March 26, 2022, Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence, inaugurated the 7th edition of the Custom Show. Nahyan family is one of the most respectable families in the UAE, having played a significant role in the political life of the Abu Dabi emirate and the country as a whole.

Upon entering the exhibition, Nahyan bin Mubarak stopped by our white Lamborghini Urus to leave his signature on it to demonstrate astonishment by how the Custom Show is encouraging the modified car industry to grow and thrive.

With all due respect, the further destiny of the white Urus signed by Nahyan bin Mubarak is yet to be decided. We may organize a giveaway, turn it into NFT or put it out as a collectible car. Anyhow, Sheikh’s gesture is a huge deal for us, and a great honor.

Becoming a Special Custom Show Partner

Yofleet was put on the pedestal for outperforming all the other exhibition participants as a consequence of receiving a partner status. The Custom Show organizers acknowledged Yofleet as one of the grand sponsors supporting the event.

Special thanks to our backers

Our banging participation in the Custom Show Emirates wouldn’t have been possible without contributions from our awesome sponsors – Morningstar Ventures, a leading venture investment firm supporting early-stage blockchain startups, and Bistox Exchange, a new-generation cryptocurrency trading platform.

Summing Up

The Custom Show Emirates 2022 in Dubai was one of the first big events for Yofleet as a luxury car rental company. Being a part of something so authentic and communicating with automotive fans who are really passionate about what they do was a truly rewarding experience. We’ll keep on working to cultivate the values of the Yofleet brand, provide quality service to our existing and potential customers, and expand the business to new markets.

Yofleet & the Custom Show Emirates: Demonstrating Unrivalled Car car rental

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